We found that 9 out of 10 commercial loan officers work for individual traditional banks. In this approach, the commercial building owners would search for bank relationships that they felt had their best interests in mind. Someplace that had friendly employees that called them by name. Someplace their money would be safe and gain interest and would be there for them when they needed loan. Normally this would be the bank down the street-maybe the one they have been at for years. The building owner would start off the relationship making their regular deposits each month all while getting to know he bank staff. All goes well until the customer needs a loan. The smiles and handshakes turn to scorn and customer goes on “trial”. The customer is asked to jump through all the hoops and may well end up with a “come back in a few months and we’ll see what we can do” answer. The building owner still needs the loan so he heads to the bank next door only to be met with the same answer. The building owner feels rejected like they are wearing a scarlet letter. Where do they go now? There had to be another way and there is.